ON THE COACHING COUCH?
On the Coaching Couch sounds good, right?
It’s been three months since I popped in here to write a cryptic
log about a white wall and something about dropping some clues.
Today, I am here to add to the log that I (think I) have found a name
for my English-language coaching blog: On the Coaching Couch.
What do you think?
This is probably going to be one of my shortest logs here. All I really want to do here today is to tell you that I’ve (kind of) decided to call the coaching blog On the Coaching Couch. I’ve been trying so many different names for this blog for several months now, but the only one I keep coming back to is On the Coaching Couch.
Initially, I thought it sounded too much like counselling or something out of an American flick where people are off to see their therapists all the time. My blog, after all, won’t be offering therapy sessions or anything like that. It’s meant to be more like a resource centre, or one of those cosy libraries/book shops. where you can sink into a comfy couch and enjoy a cup of your favourite hot beverage. While you read and open your mind to new thoughts and ideas, obviously.
I named the Swedish sister blog Växthuset, which is a greenhouse in English. But the literal translation is growth house which, seeing as these blogs are about holistic coaching and personal growth, seemed like a fitting name. In Swedish. In English it doesn’t have quite the same ring to it, does it? I mean, if I called it The Greenhouse there’d be no obvious link between the name and the content (unless you’re one of those people who’s into longwinded mental arithmetics). But if I called it The Growth House, I fear we’d all be too busy fighting off mental images of bodily growths to care for cake and articles about such topics as kindness, strategic career progression or how to write your first script.
A Coaching Couch, on the other hand, makes me think of comfort. Of soft blankets, plush pillows, hot beverages and long, relaxing snuggle sessions with a beloved pet or human. And a good read, watch or listen. All three of which I am to provide through my sites.
I did spend some time considering SEO  and the fact that a misleading name could irritate some people. I mean, if you google how to re-pot your geraniums, or how to grow the most scrumptious tomatoes, you may not appreciate seeing a damn blog about dreams, divorce and dealing with doubt in your search results.
That may be so.
But then again, it could just as easily (well, almost just as easily) be the case that someone googling the merits of heirloom tomatoes found the article about serenity and personal growth they never knew they needed to read. But now they did and it turned out to be their inciting incident. Serendipity, my favourite word in the English language, at work. How gorgeous wouldn’t that be?
Now, all of this only relates to the Swedish coaching blog. But, in fairness, I can see benefits awaiting people googling anything couch or coaching-related too. Maybe now quite the same opportunity for serendipitous moments, I suppose, but still interesting. And then there’s always the best thing about building your very own pirate ship, and filling it with exactly the kind of stuff you want to see there: You can always try things out, and if you realise that you don’t like something as much as you thought you would, or if it doesn’t work as you intended/imagined, you can change it.
Fix it and get it right.
So, On the Coaching Couch it is. For now. The blog, which you can find links to if you snoop around a bit in here, is not officially open yet. But it is there and you can pop in, have a look around and even leave me a message or scribble something on the walls if you’re that way inclined.
Me, I’m going to keep on keeping up the good work. And do my best to avoid the news as I’m feeling a little extra sensitive today.
- SEO, or Search Engine Optimisation, is what we do when we try to increase (the quantity and quality of) traffic to a specific blog or website. Click on the link if you want to learn more about how that works.
After 25 years of anonymous blogging on a number of free platforms, Evalena Styf decided to go pro and put all of her writings on a private wall. In her personal blog, she primarily writes about personal and professional development; about living the dream; and about how to keep on living and loving when everything seems to be falling apart.
Using her knack for storytelling, Evalena dives into a sea of personal and professional experiences to bring a wide range of difficult and diverse topics to the surface. Get on board and let’s talk about funkophobia, social exclusion, chafing societal norms, mental & physical health issues, racism, poverty, identity, creativity, nerdiness, lusting for life and longing for death.
FINISHED READING? WHAT WOULD YOU LIKE TO DO NEXT?
QUESTION OF THE DAY:
On the Coaching Couch? Hit or Miss?
What do you say about On the Coaching Couch? Hit or Miss? Slide into the comments below and let me know what you think. Let’s talk!
Don’t forget to write ANONYMOUS at the beginning of your answer if you want it to stay between us. All comments that are not thusly prefaced will be visible on the site.